Combine the social elements of Classmates.com with Zynga-style gaming elements and a $1.75 million funding infusion, and you have SchoolFeed.
SchoolFeed uses Facebook data from its users to compile lists of high school classes, and it incorporates classic Facebook gaming elements, such as rewarding users with virtual currency plus gifts, and encouraging sharing, AllThingsD reported.
Add Facebook browser RockYou to the list of SchoolFeed influences, as its former chief executive officer, Lance Tokuda, is the site’s founder, bringing several former employees and investors with him.
Tokuda told AllThingsD SchoolFeed is aimed at an older audience, saying:
We’re targeting people age 36 and older, who graduated before the Internet was born.
Readers: Have you used Classmates.com, SchoolFeed, or any similar services?