Facebook’s new executive creative director brings a hint of Apple, as Scott Trattner, who held the same title at TBWA/Media Arts Lab, which focused on advertising for Apple, is now on board at the social network.
Trattner will manage Facebook’s in-house creative team, which currently numbers between 15 and 20, the social network said, and he will report to Chief Marketing Officer Gary Briggs, who joined Facebook from Google in August. He will also work closely with Senior Director of Product Marketing Rebecca Van Dyck.
According to Ad Age, Trattner was involved in Apple’s launch of products including the iPad, the iPhone, iTunes, and iCloud, as well as in campaigns such as Mac vs. PC and the iPod silhouette ads.
Trattner said in a statement:
Facebook’s brand is unique, young, and inspired by the hundreds of millions of people who connect with it every single day. It’s an opportunity to work with a fascinating global brand, and an excellent team led by Gary Briggs and Rebecca Van Dyck.
Scott will be a great addition to our team at Facebook. His previous work has demonstrated the type of inventive thinking and willingness to push creative boundaries that will be enormously valuable to us.
Readers: What do you think of Facebook’s newest hire?
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