Facebook Testing Searching of Friends’ Older Posts by Keywords in Its Mobile Apps

PushingSearchButton650Facebook co-founder and CEO Mark Zuckerberg stressed advances in search during the company’s second-quarter earnings call last month, and the social network appears to be moving forward on that front, testing the ability by users of its mobile applications to search friends’ older posts by keyword, according to Bloomberg.

Facebook confirmed the test in an email to Search Engine Land:

We’re testing an improvement to search on mobile. In this test, you can use keywords to search for posts you’re in the audience for on Facebook.

Bloomberg offered an example of how this feature could be used, saying that users can enter keywords such as “graduation party Christina Jones” to quickly find posts from that friend about the party.

Zuckerberg said in his opening remarks during the earnings call:

Next, let’s talk about understanding the world. As of last month, on average, more than 1 billion search queries are made every day on Facebook. This is a great milestone, and it shows that we’re in a unique position to answer a lot of questions for people. But this is just a start. And over the next few years, as we make progress on building out search and our broader efforts in artificial intelligence, I expect us to deliver even greater utility for people.

Readers: Would you like to see Facebook expand its search capabilities?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!