Senate Approves Act To Let Netflix Share U.S. Data With Facebook

Not long after the U.S. House of Representatives approved changes to a bill that would let video-rental services such as Netflix share viewer data (with their consent) to sites such as Facebook, the Senate gave its blessing, too. This means that soon, Netflix users will be able to share their movie histories with Facebook, much like music listeners do through applications such as SoundCloud, Songza, and Spotify.

The Video Privacy Protection Act (VPPA) — drawn up in 1988 after a Washington City Paper freelancer published the rental history of then-Supreme Court nominee Robert Bork to prove a point — prevented video-rental companies from sharing users’ viewing data.

Users in countries outside of the U.S. can share their viewing histories and preferences from Netflix to Facebook, but that will change soon. While neither Netflix nor Facebook has officially announced plans to start seamless sharing in the U.S., it is likely that with Friday’s approval from the Senate, something will come soon.

Readers: Would you connect your Netflix account to Facebook?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!