Facebook Tests ‘Send To Mobile’ Button In Hover Card For Game Stories In News Feed

Facebook continues to experiment with ways to help developers drive downloads of their applications, extending the “send to mobile” button it added to its app center in May to the hover card that appears when users move the cursors over app-related stories in their news feeds.

Sister blog Inside Facebook reported that clicking on the “send to mobile” button will result in notifications being sent to users’ mobile devices that will direct them to the apps’ mobile sites or their download pages in the Apple App Store or Google Play.

Readers: Have you seen the “send to mobile” button when hovering over game stories in your news feeds?

Screen grab courtesy of Inside Facebook.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!