Facebook continues to experiment with ways to help developers drive downloads of their applications, extending the “send to mobile” button it added to its app center in May to the hover card that appears when users move the cursors over app-related stories in their news feeds.

Sister blog Inside Facebook reported that clicking on the “send to mobile” button will result in notifications being sent to users’ mobile devices that will direct them to the apps’ mobile sites or their download pages in the Apple App Store or Google Play.

Readers: Have you seen the “send to mobile” button when hovering over game stories in your news feeds?

Screen grab courtesy of Inside Facebook.