Facebook Testing ‘Send To Mobile’ Button On Game Stories In News Feed

Facebook added a “send to mobile” button to its app center last May in an effort to help drive application installs, and last August, the social network tested a similar option in the hover card that appears when users move their cursors over app-related stories in their News Feeds. Now, it appears that the social network is testing a send to mobile button directly within News Feed.

Blink Account Manager Hagar Refael shared the screenshot below, in which a story appeared in her News Feed about friends playing Texas HoldEm Poker, and a send to mobile button appeared beneath the facepile, next to the “play now” button.

Readers: Have you seen any similar game stories in your News Feeds?

Related Stories
Mediabistro Course

Get $25 OFF Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Get $25 OFF with code CLASS25Register now!