Sephora Uses Facebook Open Graph To Beautify Birthdays For Beauty Insiders Members

Beauty products manufacturer Sephora is using Facebook’s open graph to make sure members of its Beauty Insiders rewards club have very happy birthdays.

Sephora’s Birthday Insider application uses open graph both to remind Beauty Insiders members to claim their free gifts on their birthdays, and to remind Facebook friends who are also members about the birthdays, hoping to entice them to purchase Sephora products as presents.

The company said it launched its first ever Facebook app of this sort to mark its 14th year in the U.S.

Readers: Do you think more retailers should experiment with apps like Birthday Insider?

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!