Toy retail giant Toys “R” Us is revving up its 10th annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation, with some help from National Basketball Association legend Shaquille O’Neal, who will reprise his role as Shaq-a-Claus.
The Great Big Shaq-a-Claus Wish List provides parents with a list of crafts, play sets, electronics, plush toys, and other toys that can be donated to children in need. Kids can suggest additions to the list, sharing them on Facebook, Twitter, and Instagram with the #NoWishTooBig hashtag, and Toys “R” Us said it will donate one toy to the Marine Toys for Tots Foundation, up to $1 million worth of toys, for every suggestion shared with that hashtag.
Also, for each layaway balance paid off by customers for neighbors, the retailer will donate $200 worth of toys to the effort.
The campaign by Toys “R” Us runs through Sunday, Dec. 8.
O’Neal said in a press release announcing the initiative:
When I was a kid, someone made my Christmas wish come true by giving me an amazing, unexpected gift — my very own Dr. J autographed basketball. Ever since that moment, I have been inspired to pay it forward and give back to kids less fortunate. This year, I am looking to the experts — kids! — to help me spread holiday cheer to children in need by submitting toy recommendations to be added to The Great Big Shaq-a-Claus Wish List. Together with Toys “R” Us, we can make a whole lot of wishes come true this Christmas.
Toys “R” Us Children’s Fund Chairman Kathleen Waugh added:
Toys “R” Us and Toys for Tots are united in the mission of helping kids in times of need, and we are thrilled to partner once again to make a difference in their lives this holiday season. We are so grateful to Shaquille O’Neal for his generous spirit and continued commitment to our campaign, and we look forward to engaging kids and kids-at-heart in giving back, while demonstrating that there’s #NoWishTooBig.
And Marine Toys for Tots Foundation President and CEO Lt. Gen. Pete Osman (retired) said:
The support Toys “R” Us has given Toys for Tots over the past decade has been vital in ensuring that hundreds of thousands of kids across the country have experienced the joy of having a present to open on Christmas morning. We are thrilled to continue this incredible partnership and urge Toys “R” Us and Babies “R” Us customers to help us deliver more toys than ever before to those children who need them most.
Readers: Will you partake in a Toys for Tots effort this holiday season?