Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.
Shift said it chose apps to include in the Shift Open Marketing Cloud based on the specialties of their respective developers in an effort to give its users a single platform and app ecosystem for managing and executing their marketing plans.
Shift CEO James Borow said:
The industry’s current marketing clouds can’t keep up with the rapid pace of software innovation, and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs. Our mission is to build an ecosystem where marketers can work together, using the best tools to meet their goals. We created the Shift Open Marketing Cloud to provide the most comprehensive and collaborative marketplace, where the leading apps are always available.
SocialFlow CEO Missy Godfrey added:
Joining the Shift Open Marketing Cloud is a natural fit for SocialFlow as we enable chief marketing officers to develop meaningful engagement programs that more effectively motivate their target audiences to action. Combining the flexibility of the Shift platform with SocialFlow’s ability to reach the right audience with the right message at the optimal moment is critical to helping agencies, brands, and publishers achieve peak performance in their marketing campaigns.
And Convertro CEO Jeff Zwelling said:
As digital marketing becomes increasingly crowded, Shift’s Open Marketing Cloud is an innovative new business channel for our marketing attribution technology. We expect to see strong, organic growth among new and existing Convertro customers, as Shift users leverage best-in-class apps across industry practices to build trust, provide transparency, and gain value from their customers.