Cloud-based social marketing platform Shoutlet added to its executive ranks and its board of directors, bringing aboard former Angie’s List Director of Product Management Brian Nelson as vice president of application development and announcing two additions to its board.

Nelson — who worked with Baker Hill and the company that acquired it in 2005, Experian, prior to Angie’s List — will be responsible for scaling the company’s development team.

Zmags President and former ExactTarget Executive VP of Sales Scott Bleczinski and Origin Ventures Partner and former Twitter Central Region Director Brent Hill are the newest board members at Shoutlet.

Shoutlet President and Chief Operating Officer Aaron Everson said:

Brian’s technical and software development skills, paired with his experience building and executing an agile product development process, is the perfect set of skill required to successfully manage our growth. His time spent deeply involved in analytics and his understanding of how to leverage that knowledge to improve business will most certainly spur Shoutlet’s momentum and bring valued features to our customers.

On top of their combined 35-plus years of experience, Scott and Brent bring immeasurable value to our leading, customer-centric, and industry-changing business. Their strategic guidance will be critical to Shoutlet’s long-term vision, and their contributions will continue to strengthen our position as the market leader.

Nelson added:

Shoutlet’s business is the best it’s ever been and it’s thrilling to come on board as it prepares for an upswing in customer adoption, market leadership, and global expansion. I look forward to leveraging my experience at scaling developmental needs and processes to help drive continued growth, and ultimately, customer success.

Bleczinski said:

Throughout my career, I’ve been a part of identifying the evolving challenges and developing market tools for digital marketers, and I see the massive impact Shoutlet is making as a leading social marketing platform. I’m confident that my experience building successful SaaS-based (software as a service) platforms will add to Shoutlet’s strong needs-driven development that’s made the company what is it today. I have no doubt that its momentum will continue to gain speed, and I’m looking forward to being a part of — and adding to — that journey.

And Hill added:

A company rooted in developing technology that makes effort more effective and easier to manage is aligned with my overall professional philosophy. Shoutlet is doing incredibly important and useful work for social marketers, and I’m excited to be a part of its continued growth.