Facebook Rolls Out Simplified Interests Targeting

SimplifiedInterestsTargeting1Facebook combined its broad categories and precise interests to roll out its new simplified interests targeting option for advertisers.

Readers Dvir Bar and Fialkov Digital’s Or Fialkov shared the screenshots above and below, in which fewer steps are required in the process of targeting Facebook users by interests.

Readers: What do you think of the changes?

SimplifiedInterestsTargeting2SimplifiedInterestsTargeting3

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