Facebook Tests New Streamlined Timeline Layout

Facebook changed the game for marketers (and irked several users) when it made the switch to the timeline format. Now it looks like the social network might tweak timeline a bit, making it more of a single-column format. Sister site Inside Facebook confirmed with Facebook that the site is testing a new, sleeker design of timeline for a select few users.

As Inside Facebook notes, this change addresses one of users’ primary criticisms of timeline by having all posts in one column.

In this test, all wall posts appear on the left hand side, while open graph actions such as songs listened to on Spotify and recent activity will be stuck on the right hand side. Everything else — tabs, profile picture, cover image and dates along the right hand side — seem to remain the same.

Here’s the new format that Facebook is testing:

When a user has no more open graph actions to show, the right side of the page will revert to blank, instead of creating two sides of wall posts:

Readers: Should Facebook go with this format for timeline?

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!