How Did Small Business Saturday Facebook Posts Fare On Small Business Saturday?

SmallBusinessSaturdayLogo650Facebook mentions of Small Business Saturday were 1,200 percent higher on the actual day (Nov. 30) than during the week leading up to it, and the #smallbusinesssaturday hashtag saw usage skyrocket 2,300 percent that same day, according to statistics from the social network.

Mentions of “shop small” were also up 550 percent, while the #shopsmall hashtag saw a 900 percent jump in usage.

The top five demographics discussing Small Business Saturday on Facebook were:

  1. Women 25 through 34
  2. Women 35 through 44
  3. Women 45 through 54
  4. Women 18 through 24
  5. Men 25 through 34

And the top 10 states discussing the shopping initiative were:

  1. California
  2. New York
  3. New Jersey
  4. Florida
  5. Illinois
  6. Michigan
  7. Georgia
  8. North Carolina
  9. Maryland
  10. Massachusetts

Readers: Did you post about Small Business Saturday this past weekend?

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