The Israel-based social network marketing firm created a feature for Facebook events that adds a shopping component, extending a special offer to Facebook users who choose to attend the events.
Social-ly Chief Executive Officer Noam Vaza said in a press release:
By operating a standard Facebook event, the shop gives special offers to all “attending” users. The natural viral spread of a Facebook event significantly increases the shop tab engagement and leads to sales.
We’ve seen numerous statistics showing that shares boost sales of event tickets, so there appears to be a market for Social-ly’s product.
Readers, would discounts offered only to Facebook fans and users prompt you to do more shopping on the social network?