REPORT: Walmart Still Top U.S. Brand On Facebook For August; DealDash Leads Post Engagement Rate

Walmart remained the top brand on Facebook in the U.S. for August, with nearly 31 million local fans, while Disney was the top media company in that category, and Sprint was tops on the Socially Devoted list, which analyzes companies in terms of responses to questions on Facebook and Twitter, as well as response times, according to the latest report from social media analytics platform Socialbakers.

Socialbakers also found that DealDash was tops for the month in terms of average post engagement rate, at 2.76 percent, and it also boasted the most interactions with a post, tallying more than 634,000 for a photo of View-Master discs with a message that users should like the post if they remembered them.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!