INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth

Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.

According to Socialbakers, three of the five fastest-moving global brands, in terms of increases in likes as of April 30 versus 2011, are owned by Kraft and based in Brazil — Halls Brasil, TridentBrasil, and Chiclets Brasil — and five of the top 10 are from that country. The top 10 were:

  1. HallsBrasil, which moved up 532 spots, to No. 3 overall in terms of like growth
  2. TridentBrasil, up 517 spots to No. 5
  3. L’Oréal Paris Brasil, up 443 spots to No. 7
  4. Chiclets Brasil, up 436 spots to No. 8
  5. Axe ID (Indonesia), up 429 spots to No. 9
  6. Oreo India, up 407 spots to No. 10
  7. Nokia Türkiye (Turkey), up 345 spots to No. 12
  8. Nokia Egypt, up 323 spots to No. 14
  9. Starbucks Mexico, up 314 spots to No. 15
  10. Sony Brasil (Brazil), up 305 spots to No. 18

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