Which Industries Are Best At Facebook Engagement?

How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.

Socialbakers recently released this graph, showing which industries are best at responding to fans on Facebook:

Socialbakers then broke each industry down into brands. Here are the worldwide industry leaders, in terms of response rate:

Looking for American companies? You’d have to search through the least responsive list. Some examples:

Readers: What has been your experience interacting with companies through Facebook? Which companies have been more responsive to you than others?

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