INFOGRAPHIC: The Average Facebook Page Admin Is Likely A Male Over 30

Contrary to popular belief, the average Facebook page administrator is over 30 years of age, and likely male, although pages managed by females tended to draw more likes, according to a sample of some 100,000 page admins by social media analytics platform Socialbakers.

Socialbakers found that 40.2 percent of Facebook page admins were over 30, compared with 35.8 percent who were younger than 30 (the other 24 percent declined to reveal their ages).

Men managed an average of 9.75 pages, compared with 7.33 for women, but pages managed by women averaged 36,442 likes, versus 23,579 for those run by men.

Readers: Did any of Socialbakers’ findings surprise you?

SocialbakersPageAdminsInfographic

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!