INFOGRAPHIC: Facebook Mobile Penetration

Facebook statistics portal and analytics provider Socialbakers examined Facebook’s mobile penetration in light of the fact that 54 percent of the social network’s average monthly users access it via mobile devices (488 million of 901 million).

According to Socialbakers, the countries with the highest Facebook mobile penetration are:

  1. Nigeria: 81.2 percent
  2. Brunei: 80.8 percent
  3. South Africa: 80.5 percent
  4. Malawi: 78.3 percent
  5. Papua New Guinea: 78.3 percent
  6. Namibia: 76.7 percent
  7. Botswana: 76.4 percent
  8. Zambia: 73.9 percent
  9. Japan: 72.1 percent
  10. Singapore: 71.8 percent

Those far-flung countries likely account for the dominance by “others” when Facebook’s mobile users are broken down by operating system, as others represented 32 percent, followed by:

  • Android: 19 percent
  • iPhone: 19 percent
  • Feature phone: 17 percent
  • BlackBerry: 8 percent
  • iPad: 5 percent

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