INFOGRAPHIC: Facebook Mobile Penetration

Facebook statistics portal and analytics provider Socialbakers examined Facebook’s mobile penetration in light of the fact that 54 percent of the social network’s average monthly users access it via mobile devices (488 million of 901 million).

According to Socialbakers, the countries with the highest Facebook mobile penetration are:

  1. Nigeria: 81.2 percent
  2. Brunei: 80.8 percent
  3. South Africa: 80.5 percent
  4. Malawi: 78.3 percent
  5. Papua New Guinea: 78.3 percent
  6. Namibia: 76.7 percent
  7. Botswana: 76.4 percent
  8. Zambia: 73.9 percent
  9. Japan: 72.1 percent
  10. Singapore: 71.8 percent

Those far-flung countries likely account for the dominance by “others” when Facebook’s mobile users are broken down by operating system, as others represented 32 percent, followed by:

  • Android: 19 percent
  • iPhone: 19 percent
  • Feature phone: 17 percent
  • BlackBerry: 8 percent
  • iPad: 5 percent

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!