English is still the most widely spoken language on Facebook, but a new challenger is rising. According to statistics from Socialbakers, a growing number of new users speak Portuguese, the third-most-popular language on the social network.

Socialbakers tracked the growth of users’ primary languaged from May 2010 through November 2012 to find that an overwhelming amount of new users speak Portuguese. In terms of overall numbers, English is still king among new users, but Portuguese has seen a great increase in terms of percentage.

Arabic placed second, and German a distant third.

Sadly, English (Pirate) has not taken off like we hoped.

Readers: How do you tailor your Facebook marketing efforts to those who speak languages other than English?

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