For brands marketing on Facebook, identifying and exploiting their most valuable fans has become a staple of social media strategies of late. SocialCode introduced two premium features Friday to help its clients do just that.

Social Influencer Targeting allows SocialCode clients to focus on one of the following segments and develop unique, custom segments:

  • Automotive
  • Consumer electronics
  • Fashion
  • Food and beverage
  • Health and beauty
  • Retail
  • Travel

And Social Influencer Profiling allows clients to collect data on their most engaged Facebook users, including information on:

  • What they do
  • What they consume
  • How they live
  • Affinity for other brands, competitors, interests, and media properties

SocialCode CEO Laura O’Shaughnessy said:

With Social Influencer Targeting, for the first time, advertisers can reach users who are most likely to respond and engage on the brand’s behalf, driving social recommendations and valuable earned media.