STUDY: Super Bowl Ads Boost Facebook Likes

How did running TV ads during CBS’ broadcast of Super Bowl XLVII affect brands’ like totals for their Facebook pages? Social marketing solutions provider SocialCode found that brands that advertised during the big game saw Facebook fan increases 2.7 times higher than non-advertisers, when compared with previous fan growth.

SocialCode said the brands that benefited the most immediately after their Super Bowl ads ran were: Dodge, Sodastream, Cars.com, Wonderful Pistachios, Toyota, and Volkswagen.

Readers: Did you like any Facebook pages after viewing their ads during the Super Bowl?

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