Sony Ericsson Announces Single Sign-On Support For Facebook

Sony Ericsson LogoMartin Essl of Sony Ericsson told the audience at Inside Social Apps that all the company’s android devices will soon have Facebook installed by default and provide support for Facebook’s single sign on.

The emphasis was that Sony believes Facebook is the platform for social media and so it makes sense to have it installed by default. Like Facebook executives rsaid earlier in the day, mobile has become the focus of 2011 and obtaining the support of device manufacturers will most definitely go a long way in ensuring the ubiquity of Facebook.

While the friction for user authentication is significant on many devices, on Sony Ericsson devices that friction will no longer be present for those developers who implement Facebook single sign-on. For those that were wondering about the scope of this announcement, Sony sold 9 million android devices in the fourth quarter of last year.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!