$40M Investment Round Sprinkled Into Sprinklr

SprinklrReporting650Social media management system Sprinklr announced the closing of a $40 million series-D investment round from Iconiq Capital, Intel Capital, and Battery Ventures, adding that the new funds will help speed its entry into the paid social market.

Sprinklr counts Microsoft, Virgin, Samsung, Bell Canada, Cisco Systems, and Castrol among its clients, and its technology allows users to:

  • Capture, process, and present social data in order to unify its use across departments including marketing, public relations, sales, customer service, employee communications, and recruitment.
  • Use social data in making decisions across organizations.
  • Eliminate the need to hire multiple vendors in the social management sector.
  • Ensure that enterprise software is current, as the company pointed out that $100 billion of enterprise software currently in use is obsolete, as it does not incorporate social behavior data.
  • Integrate paid social into all other social marketing activities.
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