You probably know that Facebook traffic is booming, but do you know by how much?
In March we reported Facebook surpassed Google as the number one U.S. site for a week (currently Facebook sits right behind Google as the second most visited website in the world) , and in May we wrote about Facebook celebrating their 500 millionth user, but new data suggests their growth is by no means slowing down.
Recent Omniture stats show Facebook received 151,126 million unique visitors this past October, up from 97,372 million hits in ’09. That means traffic has grown by a little more than 55 percent in just a year.
That’s not all of the good news for the monster social media site: Australian marketing company Hitwise released data today that states one in four page views in the U.S. took place on Facebook.com last week.
Hitwise also reported the market share of page views for Facebook was at a whopping 24,27 percent last week, almost four times that of YouTube.com, which came in second place.
It appears that not only are more users visiting the site, but they’re also staying on Facebook for longer. In the stats Omniture sent over to us, the data shows people were spending 17,840 million minutes on Facebook in October ’09, whereas this October users spent a total of 42,578 million minutes on the site – that’s a growth of 72.1 percent.