Analyst Predicts Positive Fourth-Quarter Earnings Report From Facebook

Has Facebook done enough to become a viable advertising vessel? We’ll find out Wednesday, when the company presents its fourth-quarter earnings report. Already, Sterne Agee is standing by its buy rating for Facebook by predicting that Wednesday’s call will be a positive one.

According to MarketWatch, analysts Arvind Bhatia and Brett Strauser of Sterne Agee passed along this note to clients:

We continue to believe Facebook should be a core holding in Internet portfolios. We believe Facebook is well-positioned to benefit from two secular trends in advertising — the shift from offline to online advertising and the increasing importance of a “social” context in online advertising.

The note says that Sterne Agee expects Facebook to have a positive fourth quarter to show investors, including a 75 percent rise in sequential mobile revenue growth.

Readers: If you were an investor, would you be happy with what Facebook has done in the past three months?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!