Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.
That’s according to Strata, in whose statistics Facebook was followed (and not very closely) by:
- Twitter, 39 percent;
- YouTube, 36 percent;
- LinkedIn, 21 percent; and
- Google Plus, 18 percent.
The researchers also found that mobile advertising rose 39 percent in the fourth quarter compared with the third quarter, with 83 percent of agencies targeting the iPhone, but Android beginning to close the gap.
Strata President and Chief Executive Officer John Shelton said:
The key word for advertisers in 2012 is growth. Agencies started to reap the benefits of balance sheets turned in their favor during the fourth quarter of 2011, brokering a bright early 2012.
The Strata survey shows that many advertisers are confident that their business and the economy will return to a strong period by midyear. That sentiment, coupled with strong numbers from the political race, provides an overall positive barometer for advertising in 2012.
Readers: Do you foresee any of the other social networks carving into Facebook’s dominance in the sector?