Facebook Streamlines Billing For Advertisers

BillingThreshold650Facebook began a test last October in which it offered advertisers the option of being billed when they reached their billing thresholds or on the last day of each month, whichever came first, rather than being billed as often as every day. The social network officially announced the rollout of the feature in a Facebook for Business post Tuesday.

The new feature was introduced as follows:

As part of our ongoing simplification efforts, we’re streamlining the billing schedule for advertisers on Facebook. Instead of being billed every day, advertisers will now be billed when they reach certain billing thresholds, and/or at the end of the month.

Billing thresholds are set based on how much you’ve paid in the past. For example, if you are a first-time advertiser on Facebook, you will be billed once you reach $25, or if you reach the end of the month. After that first payment, you’ll be billed in $25 increments, or when you reach the end of the month.

As you spend more, your billing threshold will continue to increase up to $2,500 as you make successful payments. You can check your current billing threshold in the billing tab of your Ads Manager.

If you spend more than $2,500 per day and would like a higher threshold, you can request an increased threshold by filling out this form.

Threshold billing will roll out gradually to accounts spending in U.S. dollars in the coming weeks, with other currencies following in the near future. To learn more, visit the Help Center.

Earlier this month, Facebook began allowing Ads Manager users to download all of their monthly invoices.

Advertisers: Will this new feature simplify things?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!