Facebook counts as the fastest growing brand in a Milward Brown annual ranking of the top 100 consumer-facing brands worldwide.
Interestingly, this is also the first time the social network has appeared at all in Milward Brown’s ranking, now in its sixth year.
Any strengthening of Facebook’s brand would probably register in the form of bigger advertising sales, and so far, revenue estimates seem to bear that out.
The brand strengthening also seems more fascinating when you consider it outpaces the likes of Starbucks in the pace of growth.
Readers, how exactly does a stronger brand help Facebook sell more ads?