What do generation Y employees, or those between the ages of 18 and 34, expect from their workplaces in terms of social media? Gen Y research and consulting firm Millennial Branding and American Express polled 1,000 of them to find out.

Findings from the study by Millennial Branding and American Express included:

  • 54 percent of managers believe that Gen Y employees should own the rights to their own social media profiles even if they use them during work hours, while 69 percent of Gen Y employees expressed that sentiment.
  • Only 16 percent of managers and 17 percent of employees believe that using social media profiles to actively contribute to online industry conversations is either very important or extremely important.
  • Only 14 percent of managers are either very comfortable or extremely comfortable being Facebook friends with their Gen Y employees, while that figure is 24 percent for employees. Those figures are 24 percent and 32 percent, respectively, for LinkedIn.
  • Gen Y employees are more comfortable making social media introductions than managers, 38 percent to 19 percent.

Readers: Did any of the findings by Millennial Branding and American Express surprise you?

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