Back to school” may represent the last three words students want to hear with the current school year coming to a close, but businesses must always think ahead, and Stuzo, a Facebook Preferred Marketing Developer specializing in engagement, loyalty, and advocacy solutions, prepared the infographic below to help brands ensure that they are set for September.

Stuzo recommended six types of social campaigns that have proven effective for back-to-school season:

  • Social good
  • Giveaways
  • User-generated content
  • Product discounts
  • Social games
  • Social utility