Of the many avenues to advertise online, Facebook is one surefire way to get your brand out to a growing public and get people talking. From corporations to personal brands, Facebook presents pages as a way for people to discuss their mutual interests, and the social network allows the owner of the page to see what the chatter is all about. More likes should mean more business, right? This isn’t always the case. Many publicity-seekers will “buy” likes on Facebook to build their credibility as the volume of people who have liked their page grows.