Social-data and ad-targeting platform 140 Proof announced that it has been granted what one of its advisors referred to as the “Hope Diamond of social advertising patents,” U.S. Patent No. 8,751,305, titled, “Targeting Users Based on Persona Data.”
What are some of the traits exhibited by online users who belong to several social networks? Social-data and ad-targeting platform 140 Proof teamed up with IPG Media Lab to study 500 Internet users 18 and up who are active on two or more social networks to find out.
Facebook-owned photo-sharing network Instagram now boasts more than 150 million monthly active users, and if Director of Business Operations Emily White gets her way, Instagram will soon be able to boast about generating advertising revenue, as well.
A new offering for political campaigns from the social agency 140 Proof hopes to give the firm a slice of the $142 million social ad market this election year.