Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.
Facebook continued to urge page administrators to use its boost post feature, and the latest wrinkle includes a promise that it will more accurately enforce its rule that images in ads can contain no more than 20 percent text.
Facebook has quietly removed the 20 percent text rule for page cover photos. In case you weren’t aware, since March, Facebook had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text. This rule caused both confusion and frustration among business page owners. It was often hard to judge whether or not a cover image was in compliance. And some brands seemed to get away with breaking the rules, while others didn’t.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
Many Facebook marketers fear the site’s rule that photo advertisements must contain no more than 20 percent text, mainly because there’s not a great way to tell beforehand if ads violates the guideline. Internet marketing firm TechWyse developed an in-house checking tool, and it decided recently to open it up to the public. Now advertisers can simply upload images and see if they contain more than 20 percent text.
Many advertisers have been unhappy with Facebook over its rule that ad images must contain no more than 20 percent text. Sister site Inside Facebook recently sat down with a member of Facebook’s policy team to gain a better understanding of the company’s controversial guidelines.