Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
20 Percent Rule
As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.
Facebook continued to urge page administrators to use its boost post feature, and the latest wrinkle includes a promise that it will more accurately enforce its rule that images in ads can contain no more than 20 percent text.
Facebook has quietly removed the 20 percent text rule for page cover photos. In case you weren’t aware, since March, Facebook had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text. This rule caused both confusion and frustration among business page owners. It was often hard to judge whether or not a cover image was in compliance. And some brands seemed to get away with breaking the rules, while others didn’t.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
Two weeks ago, we wrote a post that was an internal case study of sorts, examining six ways to leverage a Facebook cover photo. We highlighted recent cover photos that we rotated on our page during the past couple of months, each with a different call to action or announcement. (If you weren’t aware, Facebook recently changed the rules about text and cover photos, which is what motivated us to do this experiment.) We thought it would also be helpful to highlight what other social media experts and brands are doing. Here are a few examples we’ve seen lately.