As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.
20 Percent Rule
Facebook continued to urge page administrators to use its boost post feature, and the latest wrinkle includes a promise that it will more accurately enforce its rule that images in ads can contain no more than 20 percent text.
Facebook has quietly removed the 20 percent text rule for page cover photos. In case you weren’t aware, since March, Facebook had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text. This rule caused both confusion and frustration among business page owners. It was often hard to judge whether or not a cover image was in compliance. And some brands seemed to get away with breaking the rules, while others didn’t.
Mobile application install ads and domain sponsored stories are currently the most widely used ways for advertising apps or content-heavy websites on Facebook. These types of ads make it possible to promote likes, shares, and app installations in an efficient manner, but is this really all?
Two weeks ago, we wrote a post that was an internal case study of sorts, examining six ways to leverage a Facebook cover photo. We highlighted recent cover photos that we rotated on our page during the past couple of months, each with a different call to action or announcement. (If you weren’t aware, Facebook recently changed the rules about text and cover photos, which is what motivated us to do this experiment.) We thought it would also be helpful to highlight what other social media experts and brands are doing. Here are a few examples we’ve seen lately.
Many Facebook marketers fear the site’s rule that photo advertisements must contain no more than 20 percent text, mainly because there’s not a great way to tell beforehand if ads violates the guideline. Internet marketing firm TechWyse developed an in-house checking tool, and it decided recently to open it up to the public. Now advertisers can simply upload images and see if they contain more than 20 percent text.