Nike wasn’t the only winner among brands on Facebook at the Olympic Games. New statistics from AlchemySocial, an Experian company, show that BP and Samsung were also pretty popular on the social network in that time frame.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
People all around the world are going crazy on Facebook for the 2012 Olympic Games in London. Thanks to the wide availability of data, we can see just how crazy. Olympics fans can play games, use applications to gain more information about their favorite athletes, like an Olympian’s Facebook page, or simply mention them in a status update. So what have been the most popular apps and who have been the most popular athletes so far?
With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in their marketing strategies, with Coca-Cola, British Airways, and Adidas now atop the medals podium, according to the real-time social media scoreboard provided by Sociagility and Acknowledgement.
Can’t outrun Jamaican sprinter Usain Bolt or defend USA basketball star Kevin Durant? You can still be a part of the 2012 London Olympic Games through NBC and Facebook. The social network and the TV network announced a partnership for the Summer Olympics. People who like the NBC Olympics page on Facebook have access to exclusive content and the Talk Meter, a new data tool.
With the 2012 Summer Olympic Games set to take place in London July 27 through Aug. 12, fashion brand Ralph Lauren launched a Facebook application to give participating U.S. athletes a proper send-off.
Though sponsored stories may be controversial and costly to Facebook, some companies are loving the social network’s ad feature.
The organizing committee for the 2012 Olympic Games in London has released its social media policy for the event’s 70,000-plus volunteers that aims to restrict their social media activity during the summer competition.
