2012 London Olympic Games - AllFacebook

Gauging Brands’ Engagement On Facebook During The Games

Justin Lafferty — Wed, 15 Aug 2012 14:35:24 +0000

Nike wasn’t the only winner among brands on Facebook at the Olympic Games. New statistics from AlchemySocial, an Experian company, show that BP and Samsung were also pretty popular on the social network in that time frame.

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How Are Facebook Users Interacting With The Olympics?

Justin Lafferty — Thu, 02 Aug 2012 13:57:43 +0000

People all around the world are going crazy on Facebook for the 2012 Olympic Games in London. Thanks to the wide availability of data, we can see just how crazy. Olympics fans can play games, use applications to gain more information about their favorite athletes, like an Olympian’s Facebook page, or simply mention them in a status update. So what have been the most popular apps and who have been the most popular athletes so far?

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Coca-Cola, British Airways, Adidas Go For Olympic Facebook Sponsor Gold

Jennifer Moire — Fri, 20 Jul 2012 12:00:27 +0000

With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in their marketing strategies, with Coca-Cola, British Airways, and Adidas now atop the medals podium, according to the real-time social media scoreboard provided by Sociagility and Acknowledgement.

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Partnership Between Facebook, NBC Olympics To Mix TV And Social Media

Justin Lafferty — Wed, 11 Jul 2012 16:25:22 +0000

Can’t outrun Jamaican sprinter Usain Bolt or defend USA basketball star Kevin Durant? You can still be a part of the 2012 London Olympic Games through NBC and Facebook. The social network and the TV network announced a partnership for the Summer Olympics. People who like the NBC Olympics page on Facebook have access to exclusive content and the Talk Meter, a new data tool.

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Ralph Lauren Facebook App Gives U.S. Athletes An Olympian Send-Off

David Cohen — Tue, 10 Jul 2012 13:31:55 +0000

With the 2012 Summer Olympic Games set to take place in London July 27 through Aug. 12, fashion brand Ralph Lauren launched a Facebook application to give participating U.S. athletes a proper send-off.

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Some Companies See Great Success With Sponsored Stories

Justin Lafferty — Thu, 21 Jun 2012 17:55:03 +0000

Though sponsored stories may be controversial and costly to Facebook, some companies are loving the social network’s ad feature.

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2012 Olympic Organizers Limit Facebook Use

Jennifer Moire — Tue, 10 Jan 2012 15:59:28 +0000

The organizing committee for the 2012 Olympic Games in London has released its social media policy for the event’s 70,000-plus volunteers that aims to restrict their social media activity during the summer competition.

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