The Melbourne Cricket Ground was the site of the most check-ins by Facebook users in Australia this year, while boy band One Direction was the most-discussed topic on the social network, and the song listened to most often Down Under via the Spotify application on Facebook was “Skinny Love” by Bon Iver, according to Facebook data released exclusively to Herald Sun parent News Ltd.
We’ve heard from just about everyone else regarding how popular the 2012 Summer Olympic Games were on Facebook, but now it’s time for the social network to dish out its official statistics. The site noted that there were more than 116 million posts and comments related to the Games in London. And athletes collectively added 12.2 million likes to their pages between the opening and closing ceremonies.
Now that the closing ceremonies of the Summer Olympic Games in London have finished, it’s time to look at the winners — not on the track or in the pool, but on Facebook. New statistics recently released by Wildfire detail the most popular athletes and countries on the social network during the Games.
If you’ve seen even just one event of the Summer Olympic Games in London, you’ve probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes of social media.
With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in their marketing strategies, with Coca-Cola, British Airways, and Adidas now atop the medals podium, according to the real-time social media scoreboard provided by Sociagility and Acknowledgement.
BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events.
With the 2012 Summer Olympic Games in London set to begin July 27 and run through Aug. 12, Facebook created a portal page, Explore London 2012 on Facebook, which provides links to the Facebook pages of Olympic athletes, teams, and sports.