The Melbourne Cricket Ground was the site of the most check-ins by Facebook users in Australia this year, while boy band One Direction was the most-discussed topic on the social network, and the song listened to most often Down Under via the Spotify application on Facebook was “Skinny Love” by Bon Iver, according to Facebook data released exclusively to Herald Sun parent News Ltd.
2012 Summer Olympics
Now that we know which athletes won both the social and actual Olympic Games, it’s time to figure out which brands did best in London via Facebook. According to Socialbakers, Nike left everyone else in the dust.
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.
If you’ve seen even just one event of the Summer Olympic Games in London, you’ve probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes of social media.
With the 2012 Summer Olympic Games set to take place in London July 27 through Aug. 12, fashion brand Ralph Lauren launched a Facebook application to give participating U.S. athletes a proper send-off.
BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events.
Thunderclap, a mass-messaging service that gained popularity on Twitter, has set its sights on Facebook. Twitter recently booted Thunderclap from operating on its network, so now its organizers are gearing up to run on Facebook.
With the 2012 Summer Olympic Games in London set to begin July 27 and run through Aug. 12, Facebook created a portal page, Explore London 2012 on Facebook, which provides links to the Facebook pages of Olympic athletes, teams, and sports.