With more than 10,000 different Android devices being used to access Facebook by some 500 million users, how does the social network ensure that those users are getting the best experience on their devices? Not by the version of Android’s operating system, product manager Chris Marra and software engineer Daniel Weaver explained in a post on the Facebook engineering blog, but by what they referred to as year class.
Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Perhaps Facebook Co-Founder and CEO Mark Zuckerberg is just a wee bit excited about the Connectivity Lab, the initiative aimed at using high-altitude long-endurance planes, satellites, and lasers to help connect the rest of the world to the Internet. Zuckerberg followed up Thursday’s announcement on the Internet.org site, as well as his own post on Facebook, with a lengthy post (embedded below) offering a more detailed look at Connectivity Lab.