This is Day 30 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
There’s an old proverb which says “He who fails to plan, plans to fail” and while there are people that will debate the importance of planning, mapping out a guide for the next month will make things a lot easier. What blog posts will you be writing? What content will be most effective to drive new fans to your Facebook? What steps will you take to promote your Facebook Page? While we’ve listed 29 techniques to boost your fan base, have you really taken advantage of all the suggestions we’ve made?
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Any internet marketer knows about the power of e-mail marketing. As I discussed in “
Copywriting is one of the most important skills for developing a successful presence on the web. Compelling content helps drive traffic and can get users coming back to your Facebook Page on a regular basis. Of all the copywriting skills you should master, headline writing is the most important. There are numerous resources on the web for developing effective headlines but the best resources are also the most frequently used and eventually the impact is reduced. That’s why it’s important to always search for effective headlines.
Facebook provides all page administrators with a tool for tracking the growth of the page as well as the number of interactions on your page. There are a few numbers which you can look at to determine how to improve you page most effectively. Ultimately by performing the steps outlined over the 30 days to 3,000 fans program, you should have figured out the most effective methods of improving your page.
If you are the average small business owner, there is a good chance that the majority of your competition isn’t doing much in the social media space. However there always is at least one person who stands out from the rest and I’m sure you can think of at least one company which accels where others aren’t even trying. For larger brands, having a social media presence (including Facebook) hasn’t been optional for at least a few years now. If you plan on succeeding at building a large presence on Facebook, you will most definitely want to invest time researching how others are succeeding.
There are a number of ways to build up your fan base as we’ve already discussed in the past twenty-four days but one of the best ways to get new fans is to let users instantly join your Facebook Page is to integrate it directly into your blog or website. We already discussed cross-promoting your website and your Facebook Page but with the Facebook Fan Box widget, you can instantly get visitors to your site to become fans without them ever leaving the page.
I previously wrote about a concept that I call the Facebook sales funnel. In the article I discuss how Facebook is a relationship marketing platform. The most important phase of the Facebook sales funnel is the action phase. When you create your Facebook Page you should probably have some sort of goal in mind aside from attracting 3,000 fans. While large brands are not as focused on turning Facebook fans into direct sales, smaller businesses should be focused on generating leads and occasionally selling products or services directly.
One of the best rules of success is to help others as much as possible and eventually they will pull you up with them as they become more successful. In terms of building your Facebook Page one of the best strategies for growing your fan base is by helping others. In addition to providing great content and engaging users, there are great ways to help people elsewhere on the web. I have benefited greatly from growing a successful blog and know the power it can have. One of the quickest ways to gain some traction is to help out other bloggers with well written guest posts.
Forums are one of the best places on the internet to generate awareness about a product and to drive traffic. There are forums for just about anything and relevant forums around the web provide a great opportunity to participate in the conversation and drive awareness to your Facebook Page. In addition to forums around the web, you also have forums on your Facebook Page, which are installed by default. Today we’ll be going over a few external forum strategies as well how to take advantage of your Facebook Page forums.
Rather than investing in a complete contest application, try creating mini-competitions. For example, ask your fans to go on a Facebook scavenger hunt. I’m sure there are many other ideas for mini-competitions but the point is to get your fans active around your brand. It’s also possible to generate traffic to external sites if you have more robust competitions. Ultimately I’d think back to when you were a kid to the types of games you used to play with your friends.