Facebook Monday announced the winners of its 2013 Facebook Studio Awards, and the Oreo Daily Twist campaign was the big winner, taking home the Blue Award.
2013 Facebook Studio Awards: Oreo Daily Twist Receives Top Honors
360i
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Third-Party Content Can Be A Key Component Of Marketing On Facebook
The recent real-time marketing coup by Oreo and its agency, 360i, during the Super Bowl blackout has had people talking about the next wave of social media marketing and advertising. And while that singular image of a delicious cookie, accompanied by a hyper-timely message, may serve as inspiration for other companies looking to evolve their own digital marketing initiatives, the reality is that few companies will ever be able to do what Oreo did. They simply lack the creative and human resources to be “always on” — producing real-time, inspired, first-party branded content to delight their fans. Most companies have very small teams responsible for social media marketing, and, in many cases, just one or two people responsible for developing the voices for their brands online.
Facebook User Growth Rate Slows In April, But Does It Matter?
According to the latest figures from comScore, Facebook’s user growth figures for April were down dramatically, with the social network up just 5 percent in unique visitors versus April 2011, following growth rates of 24 percent last year and 89 percent in April 2010.
STUDY: Facebook Users' Anger Has Already Softened
Users’ anger over Facebook’s latest changes is softening a bit, enough to suggest eventual acceptance like what has occurred after every upgrade in the past.
360i Creates Coca-Cola And Kraft's Facebook Campaigns
Coca-Cola and Kraft Foods turned to digital agency 360i for help in creating interactive initiatives on Facebook.
