The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
Social commerce technology provider 8thBridge debuted the third version of its 8thBridge Graphite platform Thursday, while social customer-service software provider Conversocial and Preferred Marketing Developer social technology firm Betapond closed funding rounds this week.
Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.
Social commerce firm 8thBridge announced the results of its second annual Social Commerce IQ report, and Facebook favorite Fab.com had a pretty fab showing, finishing atop the SCIQ 25 list, which measures the social commerce strategies of retailers based on four key success factors.
Following the launch of its Graphite social commerce platform in late April, 8thBridge provided an update on its progress, saying that in their first four weeks on the platform, participating brands saw an average 10 percent increase in traffic from Facebook.
We asked Wade Gerten, founder and chief executive officer of 8thBridge, what works and what doesn’t in social commerce.
ShoeDazzle walked all over the competition to become the top fashion brand based on data from Facebook, Twitter, YouTube, Tumblr, and Flickr, factoring in reach, engagement, and shopping.