From a user standpoint, the A Look Back videos Facebook created to mark its 10th anniversary provided a fun look back at memories on the social network. But from an engineering standpoint, they provided challenges on many levels, and Alexey Spiridonov and Krish Bandaru wrote a post on the Facebook Engineering blog detailing how those challenges were overcome.
A Look Back
Vivek Wadhwa, a research professor at Stanford University, published a diatribe on LinkedIn a few months ago titled, “Facebook Is Doomed.” Contributing to the debate on the medium- and long-term sustainability of one of the biggest social networks is undoubtedly a healthy endeavor. However, this excessive public statement distinguishes itself with rather frivolous arguments on Wadhwa’s part.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Facebook To Leave Privacy Settings Of Memorialized Accounts Unchanged; Create ‘A Look Back’ Videos For Deceased Users
Facebook announced two changes to the way it handles the accounts of users who have passed away: The privacy settings of memorialized profiles will now remain unchanged, rather than automatically being restricted to friends only; and users can request A Look Back videos for their deceased loved ones.
Facebook Chief Operating Officer Sheryl Sandberg spoke with Julia Boorstin of CNBC at The MAKERS Conference in Rancho Palos Verdes, Calif., produced by AOL, and she touched on several subjects for segments that will air throughout the business news network’s Business Day programming, including Facebook’s transition to a mobile company, its progress with Madison Avenue, the social network’s A Look Back videos, and Facebook’s focus for the near future.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Backstreet Boys wishing Facebook a happy 10th anniversary; as well as the photo atop the post, posted by former President George W. Bush, of Jay Leno holding up the portrait Bush painted in honor of Leno’s last episode as host of “The Tonight Show with Jay Leno.”
While many Facebook users are suffering from overexposure to its recently introduced A Look Back videos, the social network honored a special request by St. Louis resident John Berlin, who wanted to see his deceased son’s video.
Facebook users who are unhappy with the photos chosen by the social network for their A Look Back videos will soon be able to do something about it.