As more and more Facebook users check the site through their mobile devices, advertisers have followed suit. New figures from Kenshoo Social show that more than one of every five dollars spent on Facebook ads are delivered on mobile devices.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.
Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers’ Facebook ad budgets have increased 36 percent.
