The Facebook Data Science Team announced its first software release, saying in a note on its page that it is making available an open-source version of its PlanOut tools for A/B testing and other field experiments.
As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.
In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
When Facebook rewrote its mobile applications and converted them from custom Web stacks to native development stacks, it lost the ability to perform A/B testing, or to simultaneously test multiple versions of its apps. The social network described how it regained the ability to A/B test in a post on its engineering blog.