In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
When Facebook rewrote its mobile applications and converted them from custom Web stacks to native development stacks, it lost the ability to perform A/B testing, or to simultaneously test multiple versions of its apps. The social network described how it regained the ability to A/B test in a post on its engineering blog.