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STUDY: PMD 4C On How Marketers Can Tap Into The Relationship Between Facebook, TV

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As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.

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Facebook Continues To Court Media Industry With Public Content Solutions Program

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Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.

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Facebook Weekly Highlights Brings You ‘The Bachelor’

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of “Late Night with Jimmy Fallon” host Jimmy Fallon celebrating 1 million Facebook likes; as well as the photo atop the post posted by hip-hop star and actor Will Smith to honor the late James Avery, his co-star in “The Fresh Prince of Bel-Air.”

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