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Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

When News Breaks, How Does Facebook React?

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The recent tragedy at the Boston Marathon showed the expanding role of social media when it comes to the spreading of news. As Facebook users shared stories, photos, and videos, news sources worked hard to make sure the stories they posted were true. Representatives from ABC News and The Huffington Post talked with AllFacebook recently to discuss how they run their Facebook pages as news changes rapidly, such as during the bombing at the Boston Marathon and the search for the suspects.

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How Has Facebook Changed News Delivery?

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When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented. Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach.

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Facebook Actually Does Help Deliver News

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Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.

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