One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
How are recent college graduates using Facebook to help them tackle the challenges they are facing? The social network teamed up with research agency Firefly Millward Brown to conduct in-depth research on “a small number of participants.”
Facebook recruiting solution Work4 Labs Wednesday announced an expanded suite of social recruiting products, a free version of its product targeted toward small and midsized businesses, and the closing of $11 million in series-A funding from Matrix Partners and other investors.