Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported.
Facebook’s acquisition of cross-platform messaging application WhatsApp may still be pending, but that hasn’t stopped scammers from using it as bait.
Social media relationship platform Hootsuite announced the acquisition of Brightkit, a solution for creating customized social marketing campaigns, and the launch of new product Hootsuite Campaigns, which is based on Brightkit’s solution.
Social relationship infrastructure provider Sprinklr, a Facebook Preferred Marketing Developer, has acquired influencer advocacy company Branderati, and Branderati CEO Mark Curtis will join Sprinklr’s New York office as a general manager of its advocacy business unit.
The European Commission, the antitrust authority of the European Union, will decide on Facebook’s proposed acquisition of cross-platform messaging service WhatsApp by Oct. 3, and the EC will do so armed with detailed information from questionnaires sent to companies including telecommunications operators, other social-networking sites and Internet-service providers, The Wall Street Journal reported.
Facebook’s latest “acqu-hire” is a sound one, literally, as reports by TechCrunch and VentureBeat indicated that the team behind audio-production company WaveGroup Sound has joined Facebook, although the company was not acquired.
Facebook announced the acquisition of secure server technology provider PrivateCore Thursday in a post by Chief Security Officer Joe Sullivan, in which Sullivan said PrivateCore’s vCage technology will eventually be incorporated into the social network’s server stack.