Facebook revealed in a Form D filing with the Securities and Exchange Commission Monday that it sold nearly $13.8 billion of equity in the company, without registration, as part of a merger, likely its acquisition of cross-platform messaging application WhatsApp, which closed earlier this month.
While Facebook has stuck with its policy of requiring its users’ real names, co-founder and CEO Mark Zuckerberg mentioned in a January cover story for Bloomberg Businessweek that the social network would not require real names for the separate, stand-alone applications it was developing. Evidence of this policy shift may rear its head in the next few weeks, according to The New York Times’ Bits blog.
New Facebook director and WhatsApp co-founder and CEO Jan Koum filed a Form 4 with the Securities and Exchange Commission Monday detailing Facebook stock he received as part of the closing of Facebook’s acquisition of WhatsApp.
With Facebook’s $19 billion acquisition of cross-platform messaging application WhatsApp now completed following European Commission approval last week, WhatsApp co-founder and CEO Jan Koum and co-founder and vice president Brian Acton were on the receiving end of financial rewards announced by Facebook Monday.
Confirming last week’s predictions, the European Commission, the central antirust authority of the European Union, approved Facebook’s $19 billion acquisition of cross-platform messaging application WhatsApp, which was originally announced in February.
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
The European Union will announce its unconditional regulatory approval of Facebook’s $19 billion deal to acquire cross-platform messaging application WhatsApp, two sources familiar with the matter told Reuters Thursday.
Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported.